RÔKA

Swedish Quality, Handmade

The All New RÔKA HÔMAGE Collection

Ted Lidgard
The HÔMAGE bracelet

Dear friends, 

We've taken on a huge challenge: To create a collection not only exclusively made in Sweden but also produced as environmentally friendly and humane as possible. 

Let us introduce The HÔMAGE Collection. 

The RÔKA Hômage collection is our most complex collection yet. We set our goals high in regards to design, quality, materials and awareness. We've had to work hard in order to reach our own standards and to deliver to our customers expectations and we've finally reached the point where we are ready to invite everyone to take part of this new collection. 

Up until the 4th of March you can pre-order your favorite HÔMAGE bracelet through our Kickstarter campaign. This is a chance to get massive discounts on a collection that will never be discounted again once launched. 

The Kickstarter: http://kck.st/2DW2Tuo

 

THE STORY

The story behind RÔKA is one of passion and entrepreneurship. We started out with a simple idea of creating beautiful accessories with the ambition to do our part in improving the world around us. We don't target men or women but rather people sharing our idea of how things should work. It IS possible to create pieces out of some of the finest materials our world has to offer in a way that not only doesn't hurt our environment but helps people in need. This is why we work with charities and dedicate each collection to a specific charity. It is also why we are very selective with the materials we use in order to avoiding negative impact on the environment and the people we work with.
The HÔMAGE collection has been dedicated to the amazing Swedish non-profit Föreningen Storasyster (The Big Sister Association) and their work to help people exposed to sexual abuse. 

(Read more about Föreningen Storasyster and why we've asked them to be paired with the HÔMAGE collection below under 'Awareness' or at their website: www.foreningenstorasyster.se )

We have never been in this business to maximize our profits or for the sake of money. We want to feed our passion for creating and doing the right thing and to be able to make a living out of that is more than enough for us. Our passion is as strong as it is genuine and anyone willing to join us on this journey is more than welcome to do so. 

 

THE DESIGN

At first sight, The Hômage collection appears to differ wildly from the prior RÔKA collections. No stone or minerals, no link and no beaded structure. When taking a closer look however, one will discover several similarities that clearly states the RÔKA heritage of this collection. 

First off, you'll notice that the shape of the solid silver band is the same as the RÔKA tab in our beaded pieces. We simply extended the tab and had it envelop the wrist almost completly. The bracelet is a solid 925 Sterling Silver piece made from 100% reused materials. 

Close to the end of the band is the signature off-set RÔKA engraving which is done by hand. Following the engraving is a row of five bands. Each one representing one of the five years RÔKA has been in existence. A single 'Ô' is engraved on the opposite side and this is the sub-brand marking our new style of design. 
Taking a look in the inside of the band you will find four stamps. One marks the guarantee of the silver purity of 92,5% pure silver (industry standard). Following that is the stamp for year of production (2018). Next up is the stamp guaranteeing that the piece is made in Stockholm, Sweden. And lastly is the RÔKA Stone Wear stamp which marks our status as certified jewelry producer. 

The design has been processed for nearly a year and a half. Pen put to paper and paper put to our talented smith who sculpted to original and on through the process until we reached a result that we are happy with. It has been a slow but steady development which has been needed in order to reach the level of quality we always aim for. 

 

THE QUALITY

We had a clear vision from the start with The Hômage, we would be using nothing but Swedish materials and work exclusively with Swedish partners. The 925 Sterling Silver is reused and comes from Swedish mines. We are having less of an environmental impact as no global shipments are required and no new silver ore needs to be mined for our purposes as we reuse silver from old jewlery, cutlery, tools etc. This way we can minimize our Co2 emissions and at the same time have complete and total control over the silver quality as well as the standards for people employed by our partners. 

The boxing is made entirely out of Swedish wood that is grown responsibly and in a sustainable way. The cases are cut to size and then put together by hand using no glue or resin. 

Every single piece of material and every single individual that has worked on this collection comes from Sweden. Simply put: not a single component has crossed Swedish borders. 

This is how we can guarantee the highest possible quality and at the same time make sure that our pieces are produced in a responsible and sustainable way in regards to both people and the environment. Of this we are incredibly proud.

 

THE AWARENESS

As all RÔKA collections The HÔMAGE is connected to a charity we care deeply about. Föreningen Storasyster is a Swedish non-profit working to help people exposed to sexual abuse. They support their clients with everything from therapy to legal advice. Sadly, the need for non-profits like Föreningen Storasyster is profound and we want to help decrease that need. 10% of the profits of The HÔMAGE collection are donated to Föreningen Storasyster in order to help them do their important and though job. 

Learn more about Föreningen Storasyster here: www.foreningenstorasyster.se 

The Story of: The Fundâmental Collection

Ted LidgardComment

As RÔKA is nearly five years old we're going to take a look back over the years and tell the stories of each of our collections and how they came to be. Let's start from the beginning with our very first collection; The Fundâmental. 

RÔKA - The Fundâmental Collection

It's the year 2012, RÔKA was in its infancy and the corner stones were still being laid but one of the very first stones to fall in place was the idea of clean and simple yet striking design. The idea came from the origin of RÔKA: Sweden.

Swedish design is typically clean and reserved and we really wanted to celebrate that but add our own touch. The RÔKA signature was to be the beautiful stones we use that makes each piece break out. To help the striking stones and minerals reach their full potential they needed a sharp contrast. Something that would add rather than steal from the core of the design vision as well as the stones themselves. The answer came quick and was quite obvious: 925 Sterling Silver. The 92,5% pure silver, polished to a clear shine but with imperfections intentionally left behind in order to give each piece its own personality, came to be the perfect material to really bring out the stones in every Fundâmental bracelet we would produce. 

As one of RÔKA's main goals is to have a positive impact on the world around us and do good we decided that The Fundâmental would be attached to a charity and that 10% of all profits were to be donated. We've always loved WaterAid (link) with their great work towards helping people around the world to obtain the very essence of life: water. WaterAid also has a long term perspective and helps people to get jobs in drilling wells and other sustainable work. That way, they are helping people help themselves which is incredibly important. So, our decision was made: it would be WaterAid. 

Every single bracelet of The Fundâmental is handmade in Sweden. The production process is time consuming but we decided that it would be the only way to reach our own quality standard. Thanks to this standard we still offer free repairs in case a bracelet would brake. To this day, five years after launch we pride ourselves in that less than 20 customers have asked us for help with repairs. And all of these have been related to bracelets getting pulled apart during heavy lifting or similar. 

The Fundâmental Collection will always be a part of RÔKA and even though we might do minor changes and updates the core design will always be sold on www.rokastonewear.com

Thank you all for all the support and love over the years! It will keep us going through all the hard work with smiles on our faces. 

We love you right back. 

/RÔKA

The Fundâmental Dyla in single row layout

The Fundâmental Dyla in single row layout

New retailer: Lifestyle Store

Ted LidgardComment

Hi everyone,

Great news! RÔKA is now part of yet another brand new store that will be both a concept store and a showroom for us. We are super excited about this as Lifestyle will serve as our physical headquarters in Stockholm where we can meet with you guys and show off our new pieces. Naturally, our full portfolio of products is available for purchase on site and if you would like to meet us there in person, just shoot us an email and we'll come down and say hi.

We are sharing the Lifestyle store with several other brands that we find to be great inspiration for us. Check out the list below to get to know them as well. 

If you want to come by, and we hope you will, just head to Sturegallerian in Stockholm and ask for the Lifestyle Store. You'll find the address below. 

A selection of the partnering brands:

  • www.octoberstockholm.com 
  • www.stellablakewear.com
  • www.sudiosweden.com
  • www.garmin.com

We see this store to be the launch of everything we're planning for 2017 and we are very excited to let you know each and every detail of our plan but we will have to keep a lid on it for just a while longer. Stay tuned here and on our social media channels for all the latest news.

Come by and say hi! 

Lifestyle Store, Sturegallerian, Stockholm

Grev Turegatan 9, 114 46, Stockholm

Much Love,

/RÔKA

Lifestyle Charity Day 2016

Ted Lidgard

Hey guys, 

We've recently started working with Lifestyle Publishing and very interesting things are to come out of that collaboration. First off was the Lifestyle Charity Day event where we were one of the sponsors. We donated a selection of our Fundâmental collection to be sold at the event and every single dime was then donated to the anti-bullying organization Friends (www.friends.se). The event was very successful and a generous sum was collected in benefit of the Friends organization.

We are so happy to be a part of this kind of event which aims to support and bring forth the people working towards a better tomorrow. 

Next up will be more news on the Lifestyle collaboration. Stay tuned! 

/RÔKA

RÔKA Lifestyle Charity Day 2016

Pop Up Store - Come meet with us!

Ted Lidgard

Hey guys, 

Just a quick update on where to find us these next couple of months. Friday the 18th was the date the Inshop store in Täby Centrum ( www.tabycentrum.se ) opened and were RÔKA has a great spot in the middle of the store. 

The Inshop store is a temporary place for RÔKA and friends to meet our customers face-to-face and show our collections for this season. You will find every model and size except the Teskedsorden piece ( www.teskedsorden.se ) since we are currently only able to supply the demand on our website. 

The Inshop store will be open until the middle of January 2017 at the very least so you can handle the Christmas shopping for everyone you know in one spot! You'll find the store on floor 0 just by H&M.

We have more great news to reveal shortly so stay tuned! 

Best,

/RÔKA

The RÔKA display at Inshop, Täby Centrum

The RÔKA display at Inshop, Täby Centrum

Design Project: Teskedsorden

Ted Lidgard

Hey everyone,

Something many of you know already is that a few years ago we had the amazing pleasure to work with the Swedish organization Teskedsorden (The Order of the Teaspoon) as they came to us and asked us to have a go at designing a bracelet for them. We happily accepted and a few months later we had the finished piece which they liked and asked us to produce.

We really love these kinds of projects. They allow us to employ our creativity while also being meaningful as we get to work with an organization that we can really get behind. Teskedsorden is doing great work in tolerance and helping people to be curious instead of hateful and see the good in people instead of being afraid of the unknown. 

As of now the Teskedsorden piece is only available at www.teskedsorden.se but we will soon make it available for purchase in our webshop too. 10% of all proceeds generated by this piece will be donated back to Teskedsorden. 

Hope you like it! 

/RÔKA

 

Brand new website!

Ted Lidgard

Welcome to our new look! What do you think? Many months of hard work is behind this and aims to give you, our beloved fans, an even better RÔKA experience. We will continuously add content and products so sign yourself up for our news letter and be the first to know when news hit the site. 

We're eager to hear your thoughts so send us an e-mail or comment on this post and we'll get back to you. 

Love,

/RÔKA